PRESS RELEASE:FARAONE CASA D’ASTE IS BORN.

FARAONE CASA D’ASTE IS BORN.
IN JUNE, UNDER THE HAMMER, THE QUEEN OF ITALY’S COLLIER.

Faraone, the Italian brand of fine jewelry dating back to around 1860, opens today, thanks to its centuries-old expertise in the field of the Haute Joaillerie, “Faraone Casa d’Aste”, specifically dedicated subsidiary to the sale at auction of fine jewelry masterpieces.

Along with the more traditional activity of fine jewelry creation, the realization of true works of art to wear, like the pieces of the “One of a Kind ” collection, Faraone offers to its customers a unique and comprehensive service of evaluation, purchase or trade for both precious jewelry and watches. The company also assists customers by placing them at auction through its own auction house, in order to guarantee the best evaluation, namely that of the market.
A dedicated and experienced team will evaluate fine jewelry masterpieces of all periods, either of the Maison or of other iconic brands, from single pieces to entire collections.
Faraone Casa d’Aste plans to organize in 2016 two auctions. The first event is scheduled for the 16th June at Four Seasons Hotel in Milan, where 140 among selected masterpieces will be auctioned.
Among the goods at the auction, the diamond parure belonged to the Queen of Italy, Margherita of Savoy and received as a present by her husband, the King Umberto I of Italy. The set consists of a necklace with 38 diamonds, a total of 55ct, and the earrings with two diamonds weighing 5,30ct each.

In addition to these masterpieces, for which industry experts, participating at the auction, have already expressed interest, jewels of lesser value will be also presented. They are jewels of no less importance as well as real diamonds for investment and private individuals also will have the opportunity to close a deal.

NASCE FARAONE CASA D’ASTE.

IL 16 GIUGNO SOTTO IL MARTELLO IL COLLIER DELLA REGINA D’ITALIA.

Faraone, marchio italiano di alta gioielleria le cui origini risalgono al 1860, inaugura, forte della sua secolare competenza nel campo dei preziosi, “Faraone Casa d’Aste”, società controllata espressamente dedicata all’attività di vendita all’incanto di capolavori di alta gioielleria.
Alla più tradizionale attività di alta gioielleria, volta alla realizzazione di veri capolavori d’arte da indossare, come i pezzi della collezione “One of a Kind”, Faraone propone ai propri clienti un servizio esclusivo e completo di valutazione, acquisto o permuta di preziosi, gioielli e orologi, oltre alla possibilità di porli all’incanto mediante la propria casa d’aste, al fine di garantire al cliente la migliore valutazione, ovvero quella del mercato.
Un dedicato ed esperto team valuterà capolavori di alta gioielleria, di tutti i periodi, sia della Maison che di altri iconici marchi, dai singoli pezzi alle intere collezioni.
Faraone Casa d’Aste si propone di organizzare nel 2016 due aste. Il primo appuntamento è fissato per il prossimo 16 giugno al Four Seasons di Milano, dove sotto il martello andranno circa 140 selezionati capolavori, tra cui la parure di diamanti appartenuta alla Regina d’Italia Margherita di Savoia e ricevuta in dono dal consorte Re Umberto I d’Italia. La parure è composta da una collana con 38 diamanti per un totale di 55 carati e orecchini con due diamanti del peso di 5,30ct ciascuno.
Oltre a questi capolavori per i quali importanti esperti del settore hanno già espresso interesse e che parteciperanno all’asta, saranno battuti anche gioielli di minore valore ma non per questo meno importanti oltre a veri e propri diamanti di investimento dove anche i privati potranno fare il loro affare.
CATALOGOFARAONE CASA D’ASTE РОЖДЕНИЕ.

В ИЮНЕ С МОЛОТКА КОЛЬЕ ЦАРИЦЫ ИТАЛИИ.

Faraone, итальянский бренд ювелирных украшений, основанный в 1860 году, в эти дни открывает, благодаря своему многовековому опыту в области высокого ювелирного искусства, “Faraone Casa d’Aste,” дочернюю компанию специализированную на аукционной продаже ювелирных шедевров.
Наряду с более традиционной деятельностью создания изящных ювелирных украшений, реализацией истинных произведений искусства и единственной в своём роде коллекции, Faraone предлагает своим клиентам уникальный и полный спектр услуг по оценке, покупке или продаже как драгоценных украшений так и часов.
Компания, путём размещения изделий на аукционе через свой собственный аукционный дом, так же помогает клиентам гарантируя наилучшую валютацию.
Опытная команда оценит прекрасные шедевры ювелирного искусства всех периодов, либо из Maison или других культовых брендов, от отдельных изделий до полных коллекций.
Аукционный дом FARAONE CASA D’ASTE в 2016 году планирует организовать два мероприятия. Первая встреча назначена на 16 июня в Four Seasons в Милане, где с молотка уйдут около 140 отобранных шедевров, в том числе брильянтовое Parure когда-то принадлежащее королеве Италии Маргарите Савойской, получившей его в подарок от короля Италии Умберто I. Комплект состоит из колье с 38 бриллиантами общей сложности 55 карат и серьги с двумя бриллиантами весом 5,30 карат каждая.
В дополнение к этим шедеврам, к которым ведущие эксперты отрасли уже проявили интерес, на аукционе также будут представлены драгоценные изделия меньшей ценности, но не менее важной значимости, плюс алмазные камни, где также частные лица будут заинтересованы заключить сделку.
КАТАЛОГABOUT FARAONE GIOIELLI.

TIMELESS TREASURES EMBODYING THE SAVOIR-FAIRE OF CENTURIES OF HISTORY.

Italian high-end jewelry brand Faraone, established in 1860, was the one to launch Tiffany&Co’s story. Back in 1989 Faraone signed an exclusive partnership with T&Co, at the time quite unknown in Europe; partnership which lasted till 2001 when the two brands undertook different courses. Aficionados intrigued by the Faraone brand were and still are members of various noble families such as the Queen Margherita of Savoy, and the Monegasque royal family, more recently Charlotte Casiraghi, as well as classic stars of opera and cinema Maria Callas, Anna Magnani, Ava Gardner and Ingrid Bergman. The company had a revamp and was relaunched in 2012, with a new space and a new product philosophy. The “One of a Kind” collection items, are unique and timeless treasures embodying the savoir-faire of centuries of history. The prestigious auction house, Christie’s, several times put under the hammer pieces of this collection in front of the most exclusive clientele. The discerning clientele often comes to the Milanese showroom, in Via Montenapoleone 9.

FARAONE INTERNATIONAL S.P.A.

Via Montenapoleone, 9 – 20121 Milano
PR Dept. Gianfilippo Versari +39 3389510499, +44 7849896028