ATLAS TURF ARABIA RECEIVES ITGAP CERTIFICATION
FOR PRODUCTION OF PLATINUM TE PASPALUM
Global accreditation cements facility’s credentials as the leading supplier of turfgrasses for golf courses, sports pitches and landscaping projects in Saudi Arabia and the Gulf region
10th May, 2022 – Riyadh, Saudi Arabia: Atlas Turf Arabia has become the first certified facility of its kind in the Gulf Region to receive International Turfgrass Genetic Assurance Program (ITGAP) certification for its production of Platinum TE™ Paspalum.
ITGAP certification confirms that Atlas Turf Arabia is producing Platinum TE to a rigorous set of global guidelines, which protects against contamination during production. The turfgrass will be a valuable part of the supply chain required to meet the development goals of the Kingdom of Saudi Arabia’s Vision 2030, as well as for projects across the wider Gulf region.
An environmentally sustainable, salt-tolerant turfgrass with superior appearance, playability and maintenance benefits, Platinum TE offers the turfgrass solution for a number of applications. It is adaptable to a wide range of mowing heights making the turfgrass ideal for tee-to-green installation on golf courses across the region. Platinum TE’s heat tolerance and striking green colour are appealing qualities for all landscaping needs. Further, the durability of Platinum TE makes it suitable for a range of demanding sports applications and has been chosen as the exclusive turfgrass of the FIFA World Cup Qatar 2022.
In addition to Platinum TE, Atlas Turf Arabia plans to expand its production to include Bermudagrass, Ultra Dwarf Bermudagrass and Zoysia, as it cements its credentials as the Middle East’s go-to turfgrass supplier for golf courses, sports pitches and landscaping projects.
John Holmes, President of Atlas Turf International and Co-founder of Atlas Turf Arabia, said: “We are delighted to receive ITGAP certification for our production of Platinum TE, as it demonstrates that our product is of the utmost quality. When clients purchase turfgrass from us, they can trust that it will be free of weeds or disease, allowing it to fulfil the needs of their golf course, athletic field, or landscaping projects. We look forward to working closely with clients in KSA and across the Gulf region to deliver the best turfgrass available.”
Atlas Turf Arabia was established as a joint venture between Atlas Turf International and Golf Saudi as part of a collective drive towards Vision 2030 and is already a vital link in the supply chain framework within Saudi Arabia.
Majed Al-Sorour, CEO of Golf Saudi and Co-founder of Atlas Turf Arabia, said: “We have been delighted by the steps Atlas Turf Arabia has taken since its launch last year and ITGAP certification is yet another endorsement of the reputation it is establishing within the region. To have a facility of this calibre in the Kingdom of Saudi Arabia demonstrates our collective ambition to offer turfgrasses tailored to better suit our climate and to better serve the sustainability goals we have set as part of Vision 2030.”
For more information on Atlas Turf Arabia, visit: atlasturfarabia.com
For further information please contact:
Account Director, Performance54
T: +971 (0) 54 555 9094
Notes to Editors
About Atlas Turf Arabia
Atlas Turf Arabia offers advanced varieties of premium turfgrasses developed to meet the many environmental and performance challenges of the region – including the sustainability goals of Saudi Arabia’s Vision 2030. With such a broad offering, project leaders can choose the species best suited to their unique conditions, delivering sustainability advantages of optimal performance with minimal inputs. For the first time, projects can purchase quality turfgrass locally, benefitting from a Saudi Arabian source of licensed and certified products that can meet the increasing demands of the many golf course, sports pitch and landscape projects under way in the Kingdom and wider Gulf region.
About Atlas Turf International
Atlas Turf International is the source for the highest quality turfgrasses around the world including, warm season, cool season and native grasses. Extensive experience in the golf industry, knowledge of worldwide distribution channels, relationships with the leading turf experts, and alliances with the world’s premier golf associations give Atlas Turf an unparalleled position in the global turfgrass market. More than a supplier, Atlas Turf collaborates with clients to provide complete grassing solutions from selection through grow-in.
About Golf Saudi
Golf Saudi facilitates uptake and participation in golf through the delivery of world-class facilities, operational excellence and the implementation of industry best practice to position the Kingdom as an exceptional golfing nation. Combined with grass roots training and education programmes that introduce people to the game at the earliest opportunity and with the greatest ease, Golf Saudi is committed to delivering a dynamic national development programme that transforms the golfing landscape.
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