How a 360 View of Resort Golfer Behavior Opens the Door for Revenue
20 May 2020
We recently announced the new Inntopia integration with EZ Links, that allows resorts running this tee-sheet system to add current and historical tee-time data to the 360-degree view of guests available in Inntopia Marketing Cloud.
At a lot of resorts, golf is somewhat siloed. Sometimes it’s a different management running the golf course, or perhaps it’s just how they work operationally. Which means a Director of golf is really focused on just their numbers. Which is a great thing to do, but without seeing the bigger picture they lose opportunities to ensure the course, and the resort, are fully utilized.
We wanted to dig into what those opportunities looked like, so we sat down with Chris Eaton, Inntopia’s Director of Golf Sales, to learn more.
Read more about the new integration here.
About Inntopia: Inntopia connects the software systems that manage lodging, skiing, golf, and other functions into one-stop shopping, automated marketing, and powerful business intelligence. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting are used to improve the bottom line in every corner of the travel industry.
Pascale Savard – Marketing and Events Manager
Inntopia, 782 Mountain Road, Stowe, Vermont 05672,