GolfSwitch Solutions supports Irish Open Venue Fota Island with Online Bookings
21 August 2014
GolfSwitch Solutions, part of the OpenTee network has added Fota Island Resort in Cork, Ireland to its increasing portfolio of venues bookable via all its resellers and partners.
The multi course resort has seen its share of championship golf over the years. Only recently it was Mikko Ilonen who took the Irish Open title over the superbly presented Irish parkland venue. Previously, Colin Montgomerie and Soren Hansen have taken home the coveted Irish Open trophy while Sam Torrance captured the Irish Seniors Open title at Fota Island. The Irish Club Professional Championship, the Irish PGA Championship and the Irish Amateur Open have all been played on the completely upgraded to USGA standards resort which allows for year round play. The on site and contemporary styled 5* hotel offers golfers the perfect golf getaway.
The course is now live to be booked via their own website www.fotaisland.ie and through the various GolfSwitch resellers. Within a day of being live, Fota Island already received their first booking through KLM Air France Flying Blue Golf, Europe’s largest airline’s golf community.
In the next few weeks, GolfSwitch Solutions will activate the OpenTee booking platform and add a tee time booking engine to the award winning GPS app, GolfShot where close to a million active golfers play over 4 million rounds of golf per year.
OpenTee recently acquired GolfSwitch, the pioneer in online tee time sales. Using GolfSwitch’s interface-technology course operators will have the ability to present their tee time inventory on the new OpenTee platform. This union combines proven effective technology with dynamic far reaching database marketing to put the control back in the hands of the golf course operators.
GolfSwitch has partnerships with over 3,700 golf courses worldwide, generates over 60 million dollars annually in tee time revenue for its clients and integrates with over 60 tee sheet providers worldwide. The combination of GolfSwitch and OpenTee technologies and marketing databases is aimed at making OpenTee the leader in digital tee time marketing solutions for course operators.
Jo Maes, Managing Director GolfSwitch Solutions: “Adding Fota Island to our network will allow golfers from all over the world to book this fantastic property in Cork in the South of Ireland. It reignites the GolfSwitch efforts into Ireland so Irish courses can connect to a network where first and foremost their interests are looked after. With the activation of OpenTee and GolfShot, courses connecting to GolfSwitch will see their property exposed to millions of golfers worldwide and all at their own terms!”
OpenTee, an innovative new tee time reservation system that puts the golf course back in charge of its rates and customers, is set to launch in September of 2014 and will be available on both desktop and mobile. Golf course owners and operators who partner with OpenTee benefit from the world’s largest digital database of active golfers (6.4 Million and growing).
“We have a clear understanding that the market is in need of a solution that has the best interests of both the consumer and the golf course in mind”, says John Fechter, CEO of OpenTee, part of Clubholdings Inc. “Our focus with the launch of OpenTee and the acquisition of GolfSwitch is to fill that need and bring better balance back to the golf industry.”
About OpenTee
OpenTee is a digital tee time reservation marketing portal that includes all golf courses and allows a consumer to easily search tee times and book a reservation from the web or any mobile device. To learn more about OpenTee visit www.opentee.com. OpenTee is a wholly owned subsidiary of Club Holdings, LLC. Club Holdings owns and operates a growing portfolio of golf enterprises including: OpenTee, ShotZoom, and dbSignals. Shotzoom, the creator of Golfshot is the #1 Golf GPS mobile app developer in the world. Over 1.5 million active golfers in 12 different languages on both the iPhone and Android rely on GolfShot to lower their scores, www.golfshotgps.com. dbSignals is a self-learning digital database marketing platform powered by machine learning technology and an underlying digital marketing delivery system that has created one of the largest golfer databases in the world with nearly 25 million self-reported U.S. golfers and over 6.4 million “active” golfer email records. This system will allow over 14,000 courses in the US to talk to 9,500 golfers on average within a 6 mile radius of every course.About GolfSwitch
Started in 1998, GolfSwitch is recognised as the pioneer in on-line business solutions for golf course operators. As one of the first to provide tee-time booking engines integrated into golf course websites and tee-sheets, GolfSwitch has steadily grown its product portfolio to include course-branded mobile applications as well as the industry’s largest network of tee-time distribution channels. The technology leader is also helping course operators maximize tee-sheet revenue with the most advanced yield management system designed to optimize tee-time pricing. Today, thousands of golf courses worldwide rely on the Scottsdale-based company for proven on-line solutions that drive business results. For more information, visit www.golfswitch.comContact GolfSwitch – OpenTee for more information on how to provide your golfers with the latest mobile technology and connect your organisation to a worldwide distribution network.
Contact:
Jo Maes – Managing Director Europe
Tel: 00 353 1 442 9016
Email: jmaes@golfswitch.com
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