Lumine becomes official resort partner of YouTube sensation Rick Shiels
27 September 2016
Lumine continues to roll out its innovative marketing strategy, partnering with golf’s leading digital platform, Rick Shiels Golf to become the YouTube star’s Official Resort Partner
Lumine has announced an exciting multi-year partnership with Rick Shiels, the most watched golf reviewer in the world which will see the leading Spanish resort, which boasts 45 holes of golf against the stunning backdrop of the Mediterranean coastline, become Shiels’ official resort partner. Shiels will make a number of visits to the resort over the coming months to create content for his YouTube and social media channels, reaching a global audience, and will also utilise the world-class practice facilities at the resort to host viewers of his channels in unique promotions.
“Rick is part of golf’s move into the modern-era,” commented Calle Carlsson, General Manager Lumine Mediterránea Beach & Golf Community. “Our relationship will be focussed on becoming Rick’s home away from home. Given our extensive practice facilities, great golf courses, and relaxed, friendly atmosphere, we are the perfect partner for Rick and look forward to having him as part of our team.”
Shiels, a qualified PGA Professional who continues to teach out of his Quest Golf Academy in the North-West, has continued to establish himself as one of the game’s best-loved broadcasters. His Rick Shiels Golf YouTube Channel now boasts over 145,000 subscribers, and achieves over 85,000 views per day. His passionate and honest approach to golf tuition and equipment have given Rick a unique platform, and one which offers Lumine the opportunity to reach a huge number of avid golfers around the world.
“As any PGA Pro would be, I am extremely proud to be a partner of Lumine Mediterránea Beach & Golf Community,” remarked Rick Shiels. “Since putting the logo on my shirts I’ve had so many students mention that they know the resort or have been there, and one thing that keeps coming up is how great the atmosphere is at the resort, and how good the golf courses are. I’m really looking forward to working with the Lumine team and creating some new, exciting content for my viewers.”
As well as making regular trips to Lumine, located just an hour south of Barcelona, to film content, Shiels will also promote the resort with a logo patch on his clothing and golf bag. Viewers of his channel will also have the opportunity to join Shiels for an exclusive coaching experience at Lumine, where they will receive expert tuition from Rick before joining him for a round on one of the three Lumine courses; The Lakes, The Hills and The Ruins.
Surrounded by a host of tourist attractions, the Troon managed Lumine Mediterranea Beach & Golf Community boasts Greg Norman designed golf and is neighboured by the Lumine Beach Club, a unique series of tiered pools that overlook the Mediterranean Sea; PortAventura World, Europe’s most popular theme park; Tarragona, an ancient town once famed for its status as the second home of the Roman Empire, and a host of pristine beaches.
ENDS
*YouTube views for product review videos posted from Sept. 2015 – March 2016.
Contact:
Gary Davidson – Director
Lumine Golf c/o Performance 54
Tel: +44 7889 736 098
Email: Gary.Davidson@Performance54.com
Website: www.lumine.com
Fonte IAGTO