X Ambassadors, Charles Kelley and Capital Cities to Perform at Safeway Open
28 June 2016
PGA TOUR Event Will Bring Food, Wine, Music and Golf to Silverado Resort and Spa October 12 – 16
The Safeway Open and Lagardère Sports announced today that the Safeway Open PGA TOUR event to be played at Silverado Resort and Spa this October 12 -16 will have three nights of amazing music featuring X Ambassadors, Lady Antebellum lead singer Charles Kelley, and Capital Cities. The Safeway Open is dedicated to providing fans with an authentic Napa experience that will bring together world-renowned local chefs and wineries, popular musicians and the world’s best golfers all on one stage!
“Keeping with our theme of food, wine, music and golf we are very excited to bring three nights of music performed by these talented musicians to the Safeway Open for our fans to enjoy”, said Jeff Sanders, Executive Director of the Safeway Open. “These musicians complement our partnerships with world famous chefs, Thomas Keller, Masaharu Morimoto and Charlie Palmer and more than 20 of Napa’s top wineries – it’s more than a golf tournament, Napa style!”
The music performances will kick off the evening of Thursday, October 13 with the New York- based alternative rock group, X Ambassadors with their smash hits “Renegades” and “Unsteady”. The following night fans can see Charles Kelley, front man of multi-Grammy Award winning and Platinum selling super-group Lady Antebellum, currently touring with his solo album The Driver. The acts will conclude Saturday evening with the red hot indie pop duo, Capital Cities, and their #1 hit “Safe and Sound.” Admission to all three shows is included with a golf tournament ticket at no additional charge. Daily event tickets can be purchased at www.safewayopen.com starting at just $30.
“We want the Safeway Open to be fun and enjoyable for everyone. We hope by bringing together great food, wine, music and world class PGA TOUR golf that we are providing a unique experience for the fans at this year’s tournament. And, it is very important to us to give back to charities, including those in Napa Valley, through the net proceeds of the tournament,” said Robert Miller, Executive Chairman and CEO of Albertsons Companies, the parent company of Safeway.
This is Safeway’s inaugural year as title sponsor of the first event of the 2016 – 2017 PGA TOUR season. Last year, the tournament boasted top golfers including, Rory McIlroy, Brandt Snedeker and Justin Rose. This year an even stronger field of top talent is expected as 144 of the world’s best golfers will descend on Napa for the exciting, fan-friendly event.
Earlier this year, Safeway and the PGA TOUR entered a five-year agreement running through 2020 that will keep the event in Napa at Silverado Resort and Spa for the duration.
ENDS
About the Safeway Open
The Safeway Open will take place at Silverado Resort and Spa in Napa, California, October 12 – 16, 2016. The tournament will create an authentic Napa experience for the fans, bringing together world class golfers, delicious food, exciting musical acts and some of Napa Valley’s best wine. For hospitality, sponsorship, tickets or for more information please visit…. www.safewayopen.com
Press Contact
Jeff Sanders
Executive Director, Safeway Open
EVP, Lagardère Sports & Entertainment
503-924-6200
jsanders@lagardere-se.com
About Lagardère Sports & Entertainment
A division of the Lagardère Group dedicated to Sports and Entertainment, Lagardère Sports deploys its international expertise in six complementary business lines: Events management; Talent representation; Stadium & Arena operations; Marketing services and brand activation; Media rights production and distribution; and sports academy management. Lagardère Sports has more than 1,300 employees and conducts business in more than 20 countries. Current Lagardère Golf clients include PGA TOUR stars Phil Mickelson, Jordan Spieth, Davis Love III, Harris English and Keegan Bradley. The Lagardère Sports and Entertainment Golf Event Management Division is based in Beaverton, Oregon and is led by industry veteran Jeff Sanders.
About Silverado Resort and Spa
A California landmark for more than 140 years, Silverado Resort and Spa began its life as a private estate and was converted into a contemporary resort featuring 380 guest rooms, a 15,500-square foot conference space, two championship golf courses and two signature restaurants. Now owned by World Golf Hall of Fame member and lead NBC analyst Johnny Miller and three partners, the resort recently underwent renovations to its North Course, resort rooms, spa and event spaces. Surrounded by Napa Valley’s more than 540 wineries, the resort also features a 16,000 square foot spa, 10 secluded swimming pools, 13 tennis courts and other recreational offerings. This October 10-16, the resort will host the Safeway Open on its championship North Course. For more information on the resort or to make reservations, please visit www.silveradoresort.com or call (1) 707-257-0200 or (1) 800-532-0500.
Contact:
Julie Maurer – VP Marketing
Silverado Resort and Spa
Tel: +1 707 257 5408
Email: julie.maurer@silveradoresort.com
Website: www.silveradoresort.com
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